The layout is designed to conceptually play on the idea of being guided through the winding roads and markets of North Africa. If followed from beginning to end, the lines and graphics in the brochure will be your guide. It is designed to evoke the experience of tasting, feeling, and touching the natural beauty of Morocco. Bright colours, inspired by traditional building tiles appear throughout. A thick scripted font is paired with a thin sans serif, to keep the brochure contemporary.