HDC PERFORMANCE
kelowna, bc
HDC Performance is an Okanagan based personal training company founded in 2017 + located in Kelowna, B.C. Their core values focus on finding harmony through determination + confidence while on the path of ascendancy towards a virtuous future.
HDC Performance offers personal + group training (both in-person and online), kinesiology services, and their signature HDC Method — a performance model for those wanting to challenge themselves with advanced training methods, ultramodern mobility techniques + lifestyle control via nutrition, sleep + mindfulness.
BRAND IDENTITY | WEBSITE DESIGN + DEVELOPMENT | CUSTOM ICONS
Brand identity
The identity is built around the PNW Rocky Mountains in which HDCP is located, and a nod to the ‘4 pillar’ foundation and support of fitness training — Strength, Stamina, Stability and Speed, which is represented in the logo. Custom iconography was designed to communicate the bright, approachable and modern perspective to high level fitness performance which is at the centre of the brand.
website
The HDC Performance website was a redesign to elevate and highlight the professional growth of the company. Through the use of recognizable brand colours, sans serif typefaces, and design motifs — an emphasis is put on user experience to create a space which will eventually host the platform for HDCP’s online training platform, growing blog viewership, and training service options.
