Synergy’s logo visually presents the idea of “synergy” — the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects. An active circle is the main part of the logo which visually demonstrates this. Furthermore, dots are incorporated in the Y’s, creating the look of martini glasses and pushing the health “bar” idea. Their branding is based on their concept statement, and evokes this through the careful consideration of colour, shapes, and symmetry. In each branding application, sacred geometric elements relevant to corresponding chakra’s and medical uses are combined to reinforce the meaning behind each product.