THIERRY
vancouver, bc
Thierry is Toptable Group’s Chocolaterie + Patisserie Cafe, offering a contemporary approach to the finest handcrafted chocolates, macarons, pastries, and desserts. Their comfortable cafe is where renowned Pastry Chef Thierry Busset can often be seen working in his open atelier.
ART DIRECTION | PHOTO RETOUCHINg | WEBSITE MANAGEMENT | SIGNAGE packaging | DIGITAL MARKETING | content creation
Packaging
Presentation and packaging is the first impression made when gift giving. With this in mind, a minimal yet impactful design was created for Thierry’s gift box packaging options. An exterior box with matching interior tissue paper in their signature whimsical floral patterning was produced for a classic gift box. As a seasonal variation, a more conceptual holiday themed gift box design was also produced. Staying with the minimal and whimsical feel, a graphic of snow falling into a fluffy snowbank was created. The use of white tissue paper pushes the snowbank interior one step further.
PHOTO RETOUCHING
few things in life are perfect on the outside, even if they are on the inside. and sometimes, thats the case with food! these Valentine’s Day Themed macarons needed a little editing help before being usable for seasonal marketing purposes. the result? perfect inside + out.
